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« on: January 14, 2013, 12:52:51 pm »
Okay … so you’ve built your website, now what? There are several ways to drive high-quality traffic to your website without you having to spend anything. Here are 10 strategies you can use: 1. Optimize your site for the search engines. You'd have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site come up for relevant searches. Here are some to get you started:a) Define your keywords - this is how people will find your business online. The trick is to find keywords that are highly relevant to what you offer and popular enough that they will attract decent traffic to your site, but not so competitive that you can't rank well using them. Use your keywords in your web page copy. To get started with keywords I recommend goodkeywords.com. They have an excellent tool which is free.b) Create your Meta tags - this is how the search engines "read" your site. Put your keywords in your Meta tags in the source code of each page of your website. c) Don't use lots of graphics or Flash, frames, or "alt" tags in HTML for pictures - search engines don't like them because it makes it hard for them to "read" your site. d) Get links to your site - create a page in your website and call it either resources or links and add good, relevant links. Or you can sign up with links-exchange.net and have them create a links page for you with one link from your site. Linking is the second biggest indicator of how your site is ranked.2. Submit your site to the search engines. Why wait for the search engines' robots or spiders to find you? Submit your website at addme.com, dmoz.org/add.html, submitexpress.com or ineedhits.com 3. Use pay-per-click advertising or PPCGoogle Adwords or Yahoo Overture both offer pay-per-click advertising options. You can create a PPC campaign for a very small investment, and because you have complete control over your budget, you can set it for whatever amount you feel comfortable with. It's very difficult to get to the top rank in the search engine, but it can be very easy to get on the first page of results with a PPC, bringing targeted traffic to you. The best part is you only pay when someone clicks your ad that takes them to your website. Adwords and Overture are both easy to learn.4. Place or swap ads with other ezines in your niche. Seek out other ezines in your niche whose publishers might be interested in swapping ads. They can either be normal ads, or just a recommendation within the content of the ezine itself. In addition to or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, I usually suggest running it for a minimum of three consecutive issues for the best results. 5. Find a Joint Venture or be a Bonus Participant. You're probably aware of the tactic of adding valuable bonuses to your offerings to encourage people to buy. As a traffic-building technique, you could do the same for someone else's product offering. This will bring people to your site to see what you have to offer. You can join with someone in advertising to bring results for both of you. There are also JV sites online where you can offer free products that will get people to your site. Don’t forget to capture the visitor’s name and email address so that you can follow up with him/her later. The money is in the size of your list.6. Become an "ask the expert" on a high-traffic website in your niche. Seek out websites that are information portals for your niche, and see if they offer an "ask the expert" section. Offer your services as an expert, to answer questions from their visitors about the challenges they face. 7. Be an active participant on a large discussion list or Forum in your niche. Research and join a handful of discussion lists in your niche, and schedule time every week to check in and see if you can offer any valuable advice to the conversation. Be careful to follow the list rules about promoting your website, though. Most lists are intended to be a place where people can ask for help without worrying about being sold to. However, most lists also allow you a couple of lines in your email signature where you can promote your business. Use this space to point people in the direction of your website. 8. Write articles and post them online This is one of the best ways in driving traffic to your site. If you write articles, other people read them or use them as content for their websites. You come across as an expert in your niche. People read them and click on your link. 9. Write a Press ReleasePress Releases are another way of getting targeted traffic to your site. You can write a Press Release about your business. Be careful not to make it sound like an advertisement, though. Just give your expert knowledge. For more on Press Releases I suggest this website: PublicityHound.com/pressreleasetips10. Online NetworksThere are many places today where you can network online. These networks usually have groups which you can belong to and post to, for example ryze.com, ecademy.com, adlandpro.com, directmatches.com and linkedin.com to name but a few. They work the same as discussion forums where you can post your articles, and just generally discuss issues with others. You have a page on the network where you can advertise what you have to offer and include a link to your website. These 10 ways of attracting targeted traffic to your website are tried-and true, meaning they do work. You may have to do some work, and give it some time, but the end result will be more high-quality traffic to your online business.
Many of you know that I'm a card carrying introvert on the MBTI scale (INFP), and as such, business networking isn't high on my lists of things I love to do. Or, should I say, networking as it's traditionally carried out -- big room, lots of people, mixing and mingling over drinks and inane cocktail party-like conversations -- is not my favorite activity. I'd rather have a tooth pulled, I think, than be subjected to this type of networking activity. However, if you put me 1:1 with someone, or even with a small group of people around a table, I have a good time and make great contacts.However, organizations around the world seem to believe that the "big group" networking is most effective, so they sponsor many of these events during the course of a year. Sometimes you have to push yourself out of your comfort zone to achieve your goals, especially as a business owner, and that can be a very scary feeling. Consequently, I have dragged myself, sometimes kicking and screaming, to more of these events than I care to count.I'm here to tell you that if you never choose to challenge yourself in any way, the success you'll have in growing and developing your business will be slow and stagnant, at best. What you resist most is usually what you most need to learn, and resistance around networking can be tied to lacking confidence in yourself and your abilities, or, if you're an introvert, it can tied to not knowing how to handle these types of events in a manner that's consistent with your personality style as an introvert.What has made this process easier for me is that I go in with the attitude that I'm seeking to build relationships and find out as much as I can about the others with whom I speak, as I do love to help people out by connecting them to other people or resources that will help them accomplish what they want to accomplish.Now, before going to a "big group" networking event, in an effort to psych myself up, I think of 3-4 powerful questions I could ask the people there to best help me get to know them and what they do and perhaps lay the foundation for an ongoing relationship. This technique is much more effective than talking about sports scores or the latest celebrity scandal, believe me!Here are ten questions that I've used to help me begin to develop deeper relationships at a networking event:What is the product or service your business provides?Tell me about your ideal client and how I might recognize him/her.What projects are you working on right now?How did you decide to go into this business?What do you find most challenging about (your industry) these days? I fill in the industry name in with banking, computer maintenance, financial planning--whatever is appropriate to the person with whom I'm speaking.Tell me about your community involvement. In what other professional or civic organizations do you participate and what role do you play in the organization?How is (some current event) impacting your industry/business right now?What do you most enjoy about what you do?I'd love to hear one of your client success stories--how did you make a difference in the client's life or business?Who would be a good referral for you at this point?People love to speak about themselves and are flattered when they're asked deeper questions. This technique takes all the pressure off of me, as my focus is the other person. This strategy makes all the difference in the world for me. And, by digging a little deeper with the person, there's a greater possibility that we might find the common ground on which to begin to establish a working relationship. You'll also find that the other person will more than likely want to hear your answers to some of these same questions, so be sure that you've developed answers for them for your own business as well.So, ye introverts, be not afraid and go forth and network!Copyright (c) 2006 Donna Gunter
 
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1.Always warm up with stretches so that your body is ready for an aerobic workout. This will help to avoid injury during the exercises and will also make it easier to move as the act of warming up increases flexibility. 2.If you are indoors, make sure that your aerobic workout room is comfortable when it comes to temperature. During most aerobic programs, you will work up a sweat and a warm room will make you sweat even more. On the other hand, a cold room is not ideal either. Instead, try getting your workout area to be somewhere in between.3.If you are planning to use an aerobic workout video, watch it before beginning to exercise. This will give you an idea as to whether you will be able to successfully follow along with the program without injuring or straining your muscles. 4.Always choose an aerobic workout video according to your level of experience. There is nothing wrong with beginner videos. Never feel like you are in such a hurry that you bypass the first basic steps to fitness needed before moving up to the advanced aerobic workouts.5.It is best to consult with a physician prior to beginning any aerobic workout regimen. If your physician recommends a specific plan, always be sure to follow it precisely. 6.If you feel that you have pulled a muscle or have suffered another type of aerobic related injury, stop your exercise program and rest. If the pain does not subside, consider applying a warm pack or towel to the injury. If you suspect that the injury is severe or may require medical attention, consult a physician immediately. Do not continue working out as this may only make the injury worse.7.While doing your aerobic exercises, listen to your favorite tunes on the DVD player. If you are working out to an exercise video, simply turn the volume down if you already know the regimen. If you prefer to workout independently, music is a terrific way to keep you motivated and help you to maintain the pace.8.If you are planning to enroll in an aerobic class, stop by and watch the class being taught before signing up. This will give you a good idea as to the length of time and level of physical activity that is required by a particular instructor.9.When participating in any type of exercise program, which includes aerobic workouts, always wear comfortable clothes that are preferably made of cotton. This is the most breathable fabric and will provide the most comfort and ease of movement while working out.10.At the conclusion of your aerobic workout, always perform several minutes of cool down exercises to get your body cooled down and slowly returned to a normal heart rate. This is better than rapidly stopping your aerobic workout.This article is to be used for informational purposes only and is not intended to be in place of, or in conjunction with, professional medical advice regarding aerobic exercise. Prior to beginning any workout regimen, an individual should consult their physician for proper recommendations.
0 APR credit cards are here to stay. Now that we're well into the New Year we've learned (again) the lessons of the festive season. Zero interest credit is a nice idea, but why not extend it beyond your present credit card to the next, and the next. This seven point checklist will assure the clever consumer of having that constant low APR credit for years to come.1. Read the small print. Make sure it matches the offers on the credit card's advertising copy. In particular, check for clauses that differentiate between purchases and cash transfers, or even cash withdrawals. Check that the card doesn't stipulate a ratio between purchases and cash, charging an excess if the cash activity rises above the purchase activity (that is usually the way it is biased, but check to make sure).2. Keep to the agreed credit limit as specified in the agreement. Do not exceed the balance limit as specified on your original agreement, or that'll be the trigger for extra charges.3. Pay at least the minimum charge in full. Even better, set up a standing order or direct debit with your bank. You can arrange to have the minimum paid directly and electronically from your bank account every month.4. Avoid late fees by paying on time. There is a danger with people who have the benefit of a 0% APR credit card that they will tend to become complacent about it and forget to pay it. Yes, it does happen. But every time a payment is received late credit card providers can and will charge a late fee. This can add up, especially if someone is habitually late. Again, an automatic direct debit from your bank account is the best answer.5. Factor in any extras in the agreement, as stated in the small print (which you will have read). For example, an annual charge may be applied to offset the 0 APR. Some 0% APR cards do this but others do not. Bear in mind that the whole APR concept was meant to level the playing field as far as extra charges were concerned. By paying an annual charge for your card you are not truly getting a 0 APR card.6. Make sure you have in mind a new low interest or 0 APR credit card waiting by to which you can transfer the balance of your present credit card. Why have 0 APR credit for 6 months or 12 months when you can have it for years and years? Always check the press and financial columns for new deals and credit card offers with this in mind. Join an Internet forum that specializes in such matters.7. Make sure that you transfer the balance of your existing credit card to your new credit card in full and on time. In particular, allow for time to process the balance transfer and for all the paperwork involved (yes, even in the age of the Internet there is still a certain amount of paper involved!) and be careful to check that the opening balance allowed on your new 0 APR credit card is at least the same or exceeds the balance that you wish to transfer from your existing credit card, or the shortfall will cost you money!
 
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